82% of consumers over 50 say advertisers just don’t get them.

Fortunately, we do.

GOLDEN DOOR

SEABOURN

GOLDEN DOOR

SEABOURN

SOCIAL MOVEMENT

Along with our client work, we connect with and empower our community through our own social following. See what we’ve been up to on Instagram.

@GIRLS GONE 50

@GIRLS GONE 50

74 years old and the face of a beauty brand. 🙌 That’s Colleen Heidemann — and she’s just one of the women changing what beauty looks like. Paulina Porizkova. Martha Stewart. Michelle Yeoh. Isabella Rossellini. Eva Longoria. Mally
Smart advice from actor Clint Eastwood, reminding us all to live with passion and purpose, and not to let our age dictate how we do it. A new study from Yale wholeheartedly agrees, showing the strongest predictor of whether you’ll improve with
These are real ads. Printed in real magazines. Approved by real people. "Feminine odor is everyone's problem." "Cigarettes are like women. The best ones are thin and rich." "Keep her where she belongs..." (Shoe ad. Wo
She was making most of the purchasing decisions in America. Groceries. Appliances. Clothes. Furniture. But until 1974 (!!), she couldn't get a credit card in her own name. That changed with the Equal Credit Opportunity Act, which finally allowed wom
StreetEasy's "Be a Forever New Yorker" is making city life as an oldster look like exactly what it is — aspirational. And the numbers back it up. According to BCG, the "vibrant mature consumer" (50–70) purchases and