AGE IS NOT JUST A NUMBER
We believe age is NOT just a number. It’s the number of years we’ve grown bolder and wiser. It’s what makes us a FORCE. This public service social campaign is showing the world that age is something to value, mobilize, and redefine for future generations.
HOW IT STARTED…
We joined with longevity champion and business platform Roar Forward, to rally thought leaders and change makers, ages 49-90, to amplify the power of age.
HOW IT’S GOING…
One anthem video
20 movers & shakers
5 shorts
6.4 million views
a 13% engagement rate
Best of all, a movement that shines a light on the 124 million people over age 50 who control 70% of the spending in the U.S. And are changing what the future will look like for everyone who will have the privilege of turning 50 one day.
A landing page served as our rallying cry to join the movement. Offering easy-to-follow prompts, how-to’s, and more inspo, we encouraged people to film and post their own story about why #AgeisNOTjustaNumber. Stay tuned for the sequel. This campaign is going to live on.
