SEABOURN

THIS IS YOUR MOMENT

Talk about meeting the cultural moment, Seabourn, the award-winning ultra-luxury cruise brand, hired us as its AOR just as the world was emerging from the pandemic. Call it Carpe Diem travel but for the 50+ crowd, a key audience for luxury cruising, that meant taking the trips of their dreams NOW. After years of work and responsibilities, this was their moment to do it their way. But not the same old way.

THAT MOMENT WHEN…

You align consumer insights with the authentic selling proposition of the brand.

You create an emotionally resonant campaign that is praised by the consumer, the trade, and the press.

You stand out in a literal sea of sameness.

You recognize the key travel decision makers—women over 50—a cohort that makes 85% of the travel plans for their households and comprise 87% of travel agents.

Open brochure with an image of a woman swimming in the ocean, with only her eyes and part of her face visible above the water, and text encouraging deep breaths and relaxation.
  • A woman jumping into the water on a cruise ship, with a rocky shoreline in the background, under a partly cloudy sky, promoting Seabourn cruises.
  • Underwater scene with a luxury submarine exploring coral reef and fish, with overlaid promotional text for Seabourn expedition cruises.
  • A person with blue eyes and wet hair emerges from the ocean with only their eyes and part of the face visible above the water. Text overlaid includes a quote 'That moment when you finally come up for air,' and additional promotional text about Seabourn cruises with a QR code and the Seabourn logo.

A SOCIAL MOMENT

A SOCIAL MOMENT

In the media, on social, and in the trade press, our target is loving it. One of the most frequent comments we’ve received from the target audience: “Why aren’t more brands doing this?”

The global integrated campaign includes TV, digital, email marketing, print, OOH, organic and paid social media.

Four vertical banners on the exterior of a beige building, each featuring different outdoor adventure images and quotes about nature and exploration.

KNOWING OUR AUDIENCE

Means we understand the best time and place to reach them — namely, through their hearts. This OOH campaign was designed for placement around move-in day near college campuses, helping to ease the sting of fledglings leaving the nest.

Large outdoor billboard with snow-capped mountains, a cruise ship, and two baby penguins; sunset or sunrise background. The text reads 'That moment when you finally embrace being an empty nester.' The billboard is beside a church and trees with light-colored blossoms.
People walking up the wide stone steps outside a building on a sunny day.
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