Age. We own it.
We are a marketing agency on a mission.
To help brands activate the most empowered
consumer group in history: Women over 50
We are founded by them. We understand them.
We respect the hell out of them.
And you should too.
$15 trillion can’t be wrong.
Fifty-five million American women age 50-80 represent over $15 trillion in purchasing power. They are the healthiest, wealthiest, and most active cohort in history. They make 85% of the purchasing decisions for their households, buying for their partners, parents, grown children, grandchildren, and fur babies. Yet 91% of these super consumers say advertisers just don’t get them. Luckily, you’ve found an agency that does.
Work powered by age, experience, and courage.
“Everybody check out Grace Creative - founded by older women, for brands and clients who want to market to older women, because they know there’s a huge amount of money to be made out of taking us older women seriously.”
– Cindy Gallop, Marketing Powerhouse & Age Activist
Who we’ve worked with.
We’re not just following them, they’re following us.
We created Girls Gone 50, a lively social community on IG and FB, to become an authentic part of the conversation, mine insights, and influence our work to reflect what this target truly desires, needs and can’t stop talking about.
Introducing
Our bi-monthly newsletter of spicy trends, insights, and learnings about marketing to the highly-seasoned audience.