SEABOURN
THe MOMENTS YOU LIVE FOR
If Seabourn’s This is Your Moment campaign, defines the soul of the brand, tactical digital campaigns like this one are the heartbeat. Here we combined featured destinations and special offers with immersive moments that combine the why with the how. When every touchpoint is aligned, it turns marketing moments into the results you live for.
reliving the moment in fresh ways
We developed a storytelling technique that allowed us to mix and match existing footage, unique selling points, and special offers in endless combinations. All while still making you feel like you are right there, on a Seabourn cruise, in the moment.
But is it converting?!
But is it converting?!
Yes! This campaign launch drove nearly 5X year-over-year bookings, with over half in the first 48 hours. The videos became 3 of Seabourn’s top 5 most-popular on YouTube, where they still hold their place today.
trade in special moments
While it’s important to connect trade and consumers through one story, the plot lines can vary. For travel advisors that means eclipsing bookings with selling points like viewing once-in-a-lifetime moments from your deck chair with a martini in hand in the middle of the sea.
