A woman with gray hair tied back, wearing a black blazer with the word 'GRACE' printed on it, shown from behind against a plain light-colored background.
A woman wearing a striped shirt holds two large coffee cups labeled 'grace' and a smartphone.

Nobody here is named Grace

BUT WE ALL ANSWER TO IT

Grace is what we bring to work in confidence, cool heads, and an indomitable sense of humor, earned over decades in big-agency advertising and big-brand marketing strategy.

With 30+ years of experience, we’ve launched household names, rebuilt broken ones, and seen trends come and go (and started a few ourselves). We are faster, wiser, and stronger because of it. What we bring isn't just perspective. Or killer business instincts. Award-winning creativity. Or tech savvy. It's Grace.

The grace

to be fearless under fire.

to turn a pivot into a pirouette. 

to treat your business as if it is our business.

That’s OUR SUPERPOWER

Let's Chat
A white sheet of paper with the title 'CMOs, Take what you need.' and several torn-off tabs at the bottom with words like 'Thought partner', 'Big integrated ideas', 'Fire extinguisher', 'Turn data into insights', 'Agency hotline', 'Strategy-reinforced creative', 'Pivot to expert', 'On time on budget'.

OUR services

  • Does your brand know who it is—and who it could be with the right agency partner? Does it cut through the noise with a voice that’s sharp, while being flexible enough to flow with a changing world?

    We turn vision, values, and business goals into a brand platform that doesn’t just check a box, it inspires—your company and your customer. Because, friend to friend, your brand is not just what you say it is. It’s who your customer says it is when you’re not in the room; an opinion formed at every touchpoint.

  • Does your strategy see around corners with data, insight, and cultural context—and still leave room for heart and instinct? Is it nimble enough to dance across shifting platforms, markets, and mindsets?

    We plot market intelligence, consumer truths, and business objectives into roadmaps and go-to-market plans that don’t just sit in decks—they work in the real world. The result? 1+1= way more than 2.

  • Does the work make you feel something? Does it strike a chord with your audience while staying true to the brand? Is the strategy whip-smart, insight-driven, and backed by data? And is the idea big and bold enough to thrive everywhere it lands?

    Our creative team lives and breathes at the sweet spot where strategy, emotional truth, and singular storytelling meld into an irresistible campaign. Doesn’t matter if it’s digital, video, social, OOH, activations, or the art formerly known as print, it’s designed to drive ownability, consistency, and action.

  • Is your production process tight, cohesive, and unmistakably on-brand? Does every piece of creative build your story and let you sleep well at night?

    Our team brings decades of production expertise, from multi-million-dollar commercial shoots to snackable social content with Virgo-like efficiency and attention to detail.

    We have a curated network of photographers, videographers, editors, VFX, AI, production artists, and retouchers whom we select because they are a lot like us: talented, nimble, and really nice to work with.

    And yes—we play beautifully with your in-house team.

Apple

Disney

Seabourn

Golden Door

P&G

Kindra

Gennev

Google

AARP

Apple • Disney • Seabourn • Golden Door • P&G • Kindra • Gennev • Google • AARP •

graced by our presence

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Shake up your old perceptions. Our sporadic newsletter will keep you current on spicy trends, insights, and learnings about marketing to the highly-seasoned audience. And don’t worry, we’ll only send it when we have something to say.

Look up: midlife & the Queenagers

Grace Creative, the LA agency servicing one of adland's most underserved demographics: middle-aged women

Forbes

What marketers need to know about women over 50

We’re like teenagers with money

Muse by Clio

13 creative campaigns to know about today

Golden Door

AdAge

Luxe Cruise Line Seabourn Targets Women Over 50 With 'This Is Your Moment' Campaign

New agency of record Grace Creative taps into its expertise with upscale female demo

ADWEEK

HOW A SMALL AGENCY LANDED ANNIE LEIBOVITZ TO SHOOT ITS NEWEST AD CAMPAIGN

Grace Creative aimed high for resort Golden Door

ADWEEK