Despite our generation’s reputation for self-involvement, nearly 87% of Baby Boomers make charitable donations regularly.* More of us give more money than either Gen Xers or Millennials. And women give almost twice as much, and to more causes, than men.** But we don’t just open our wallets, we open our hearts and schedules to volunteer, using our skills and experience to help solve issues that hit close to our emotional home.
In Grace Creative's case, it was developing a new brand identity and website for The People Concern – the newly formed merger of Los Angeles' two largest social services agencies serving the homeless.
With Baby Boomers in their 50s and 60s now the fastest growing segment of the country’s homeless population, The People Concern project was one that went straight to our heart.
*Women Give 2012, Women's Philanthropy Institute **NYTimes 2016 "Old and on the Street"