GOLDEN DOOR
Although Golden Door was named the #1 Destination Spa in the World by Travel and Leisure, our integrated, multi-year campaign reveals little of the physical destination itself beyond the iconic golden doors. Instead it's all about the inner journey for which a Golden Door experience is as legendary as the actual property itself. Our latest Human Again campaign, enlists the talents of another legend - the inimitable Annie Leibovitz - who creates a portrait of personal transformation paired with first-person stories of notable Golden Door guests - many formidable women in the vicinity of 50 and above.
Our creative journey has gone from print to direct mail with embedded video, to retail pop-ups to first-class airport lounges. In four years, occupancy has grown from an average of 40% to a current average of 80%.
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THE PEOPLE CONCERN
Our work for The People Concern, the largest social services agency in Los Angeles serving the homeless, includes a new logo, branding and website. With Baby Boomers in their 50s and 60s now the fastest growing segment of the country’s homeless population, The People Concern project was one that went straight to our heart.
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THE BIGGEST LOSER RESORTS
Our work for The Biggest Loser Resorts draws its power from addressing the mind and spirit as much as the body.
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HYLAND'S
Our brand anthem video for the leading children's homeopathic company, Hyland's Baby, draws its resonance from the wisdom of generations of women and those things that only #AMotherKnows.
