91% of women ages 51-69 say advertisers just don't get them. Yet this group controls over half of the discretionary income in America and makes 85% of the buying decisions in their households. And we're not just spending on ourselves. We're spending on our children, grandchildren and, often, our parents. In other words, we control the purse strings across multiple generations. For us, money, knowledge and time have converged to create the most empowered target market in history.
Our money talks, but only if you know how to speak our language.