Facebook is the platform of choice for women 55+, an audience that has increased by 46% in the last three years.
It makes sense. Long before social media, women were sharing – at the dog park, in book clubs and waiting in line. So it’s no surprise that when it comes to shopping, 82% of female Boomers are sharing their retail experiences on Facebook, Instagram and Twitter – rivaling 83% of female Millennials.
Yet understanding what resonates with Boomer vs. Millennial women is as critical as knowing how to write in longhand vs. acronyms lol.
And, btw, just because we’re older, doesn’t mean we think of ourselves as old. Which is why our social campaign for clients such as Golden Door Skin Care consistently reflects values in line with our life stage – an enlightened, simple approach to beauty, a respect for nature, and desire to purchase with purpose – without a single mention of age. Because calling out anti-aging is the kind of thing that really makes us feel old.